From Insight To Product
- Refine Problem Statement
- Map Patient / Caregiver / Provider Journey
- Digital Design for engagement and trust
Healthcare Innovation
Empowering Healthcare Founders & Startups.
We provide strategic guidance to turn your vision into reality.
About Our Company
Whether navigating the scrappiness of a startup or the complexity of a global healthcare organization, we've lived the journey you're on.
Now, we help founders, innovators, and organizations of all sizes transform ideas into outcomes. With real-world experience, strategic execution, and commercial clarity, we bring meaningful healthcare solutions to life.
What We Do
Our Team
Founder & CEO
I took a healthcare solution from idea to acquisition by a global Fortune 10 organization — an experience that taught me what it truly takes to turn a concept into a scalable, successful product. That journey was shaped by my lived experience as both a complex patient and a caregiver.
I've always believed that meaningful innovation happens through real conversations with patients, caregivers, and providers. Co-creation isn't a process to me — it's the foundation of every solution I build.
Today, I work with healthcare founders, startups, and organizations to help them bring their ideas to life with clarity, strategy, and purpose. This chapter of my career is about helping others build what's next in healthcare — and ensuring patient voices are part of every step.
CTO
I've been building digital products for over 20 years using best-in-class technologies across healthcare, telecommunications, and influencer marketing. I've worked with pre-funded startups, funded startups, established businesses, and large international corporations.
Sometimes I've taken an idea on a post-it note and made it into a digital solution. I've run multiple successful development teams developing market-leading products. My passion is solving complex problems with products and solutions that leave a lasting impact.
Senior Consultant & Project Lead
System-level strategist bridging evidence, equity, and implementation to deliver measurable impact.
Physician, health system strategist, and evaluator with over 15 years of experience leading large-scale strategic planning, integrated care design, and performance measurement across Ontario's health system. Her work includes a substantial body of HIV-focused research, with multiple peer-reviewed publications and reports.
She brings deep expertise in strategic planning and governance, equity-centred engagement, evaluation and performance frameworks, and translating provincial policy into actionable, community-rooted strategies.
Senior Consultant, Strategy, Business Enablement & Implementation
Strategy and change leader translating priorities into executable plans across complex systems.
Senior strategy and transformation consultant with over 15 years of experience supporting complex organizations to move from strategic intent to practical execution. Her expertise spans business enablement, operating model design, change management, implementation planning, and performance alignment.
She has led large-scale transformation initiatives involving governance redesign, cross-sector coordination, and the translation of strategic priorities into sequenced roadmaps with clear ownership and accountability.
For Founders
At Quarterback Health, we partner with founders to refine, validate, and scale healthcare innovations. With deep lived experience and commercial expertise, we help you move from concept to reality — faster and with greater confidence.
Define your problem statement, target users, and value proposition with precision.
Develop solutions with — not just for — patients, caregivers, and providers.
Build credibility, craft compelling messaging, and find the right go-to-market path.
Gain seasoned guidance, strategic clarity, and executive-level support at key stages of growth.
Ideal for: Pre-seed to Series A healthcare founders and early-stage teams ready to transform bold ideas into viable, impactful solutions.
Book a Discovery CallFor Organizations
You're driving innovation in healthcare — but meaningful change requires more than technology. It demands empathy, strategy, and execution grounded in lived experience.
Translate innovation mandates into actionable, measurable roadmaps.
Integrate the voices of patients, caregivers, and providers to ensure solutions meet real-world needs.
Build, test, and scale initiatives that drive adoption and create lasting value.
Facilitate collaboration across leadership, clinical teams, and end users to foster alignment and momentum.
Ideal for: Health systems, research institutions, nonprofits, and enterprise organizations seeking a trusted partner to accelerate impactful healthcare innovation.
Let's CollaborateGet in Touch
Interested in working together? We'd love to hear about your vision. Reach out and we'll be in touch shortly.